Advertising and promotion (Record no. 124033)

MARC details
000 -LEADER
fixed length control field 00639nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250807114241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2018 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BELA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E Belch
9 (RLIN) 214407
245 ## - TITLE STATEMENT
Title Advertising and promotion
Remainder of title : an integrated marketing communications perspective Ed 9
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai
Name of publisher, distributor, etc. McGraw Hill Education (India) Private Limited
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xliii,1016p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
9 (RLIN) 214414
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
9 (RLIN) 214416
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 074259
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification   Reference Book Management St Aloysius Library St Aloysius Library Reference Section 02/17/2021 Sapna Book House Pvt Ltd, K S Rao Road, Mangalore-575001 790.00 1 659.1 BELA 074259 03/25/2022 01/25/2022 02/17/2021 Reference