Advertising and integrated marketing communications (Record no. 119736)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721115007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210210b2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHAA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kruti Shah |
| 9 (RLIN) | 219545 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,889 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 9 (RLIN) | 219546 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | integrated |
| 9 (RLIN) | 219547 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | communications |
| 9 (RLIN) | 219548 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | and |
| 9 (RLIN) | 219549 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 219550 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 219550 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 070402 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Biblios Book Point, Surathkal-575014 | 775.00 | 659.1 SHAA | 070406 | 02/17/2021 | 02/17/2021 | Book | ||||||
| Dewey Decimal Classification | Reference Book | Management | St Aloysius Library | St Aloysius Library | Reference Section | 02/17/2021 | Biblios Book Point, Surathkal-575014 | 775.00 | 1 | 659.1 SHAA | 070405 | 04/04/2022 | 02/17/2021 | Reference | 03/29/2022 | |||
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Biblios Book Point, Surathkal-575014 | 775.00 | 659.1 SHAA | 070404 | 02/17/2021 | 02/17/2021 | Book | ||||||
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Biblios Book Point, Surathkal-575014 | 775.00 | 659.1 SHAA | 070403 | 02/17/2021 | 02/17/2021 | Book | ||||||
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Biblios Book Point, Surathkal-575014 | 775.00 | 659.1 SHAA | 070402 | 02/17/2021 | 02/17/2021 | Book |
