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Principles of marketing. Ed 6.

KOTLER (Philip) and ARMSTRONG (Gary).

Principles of marketing. Ed 6. - - New Delhi. Prentice-Hall of India Private Limited 1995 - xix,692,I-24

ISBN: 81 203 0930 8

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOTP

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