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Marketing channels: management view /

Rosenbloom, Bert.

Marketing channels: management view / By Bert Rosenbloom. - 8th ed. - New Delhi : Cengage Learning , 2014. - xxiii,660p. ; PB 25.3 cm

ISBN: 9788131518427

Subjects--Topical Terms:
Marketing channel systems
Managing the marketing channel
Additional perspectives on marketing channels

Dewey Class. No.: 658.84 / ROSB

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