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Digital marketing /

Ahuja, Vandana.

Digital marketing / By Vandana Ahuja. - 1st ed. - New Delhi : Oxford University Press , 2015. - Xvi, 437p. ; 24 cm.

ISBN: 9780199455447

Subjects--Topical Terms:
Engagement marketing through content management
Consumer segmentation targeting and positioning using online tools

Dewey Class. No.: 658.84 / AHUV

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