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Principles of marketing /

Kotler, Philip.

Principles of marketing / By Philip Kotler and Gary Armstrong. - 10th ed. - New Delhi : Prentice Hall of India PVt Ltd , 2005. - 689p. ;I-19 ; 28 cm.

ISBN: 8129702010

Subjects--Topical Terms:
Developing marketing opportunities and strategies
Pricing considerations and approaches
Creating competitive advantage

Dewey Class. No.: 658.8 / KOTP

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