Data mining techniques : for marketing sales and customer relationship management /
Linoff, Gordon S.
Data mining techniques : for marketing sales and customer relationship management / By Gordon S Linoff and Michael J A Berry. - 3rd ed. - New Delhi : Wiley India Pvt Ltd , 2013. - xl, 845p. ; 24.5 cm. PB
9788126534722
What is data mining and why do it
The data mining process
Decision trees
005.762 / LING
Data mining techniques : for marketing sales and customer relationship management / By Gordon S Linoff and Michael J A Berry. - 3rd ed. - New Delhi : Wiley India Pvt Ltd , 2013. - xl, 845p. ; 24.5 cm. PB
9788126534722
What is data mining and why do it
The data mining process
Decision trees
005.762 / LING
