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Marketing management /

Saxena, Rajan.

Marketing management / By Rajan Saxena. - 4th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - xxix,883 p.; PB 24.2 cm.

ISBN: 9780070144910

Subjects--Topical Terms:
Marketing planning
Organisational buying behaviour
Segmenting and targeting
New product decisions

Dewey Class. No.: 658.8 / SAXR

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