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Better Mousetrap: brand invention in a media democracy

PONT (Simon)

Better Mousetrap: brand invention in a media democracy - New Delhi Kogan Page Ltd 2013 - x,285 PB

ISBN: 978-0-7494-6621-3

Subjects--Topical Terms:
Management
Marketing Management

Dewey Class. No.: 658.827 / PONB

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