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_aWilson, Alan, _d1958- _eauthor _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/no2017119666 _1http://id.loc.gov/rwo/agents/no2017119666 _9266205 |
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| 245 | 1 | 0 |
_aMarketing research : _bdelivering customer insight / _cBy Alan Wilson. |
| 250 | _a4th edition. | ||
| 263 | _a2603 | ||
| 264 | 1 |
_aLondon, UK ; _aNew York, NY, USA : _bBloomsbury Academic, _c2022. |
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| 300 |
_axxiii,383p. ; _bPB _c26x19 |
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| 500 | _aCopyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher. | ||
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_iOnline version _4http://id.loc.gov/entities/relationships/onlineversion _aWilson, Alan, 1958- _tMarketing research _b5th edition _dLondon, UK ; New York, NY, USA : Bloomsbury Academic, 2026 _z9781350442795 _w(DLC) 2025019189 |
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