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020			_a9789349964402
040			_cAIMIT LIBRARY
082			_21 _a658.827 _bCHES
100			_aChethil, Sudheesh. _eAuthor _9266196
245			_aFundamentals of Brand Management / _cBy Sudheesh Chethil and Ajith Jose.
250			_a1st ed.
260			_aPune : _bKnowledge Bakers : _c2026.
300			_aviii, 90p. ; _bHP _c24x16
500			_aFundamentals of Brand Management provides a clear and strategic guide to the principles, practices, and power of branding in today's competitive marketplace. This book equips readers with the tools to create strong brand identities, manage brand equity, and drive long-term consumer loyalty. Whether you're a student, entrepreneur, or marketing professional, this resource offers the insights needed to master the art and science of brand building. Key Features: Core Concepts of Branding: Explains the purpose, elements, and importance of branding in business success. Brand Identity and Positioning: Guides readers through developing compelling brand identities and crafting unique value propositions. Consumer Perception and Equity: Explores how consumers perceive brands and how brand equity is built, measured, and sustained over time. Brand Architecture: Covers brand hierarchy, extensions, endorsements, and portfolio management. Strategic Brand Communication: Details how to communicate a brand effectively through advertising, digital media, storytelling, and integrated campaigns. Brand Lifecycle Management: Provides strategies for launching new brands, revitalizing mature ones, and managing global brands.
650			_aMethodology _9266197
650			_aInternet Maketing _9266198
700			_aJose, Ajith. _eAuthor _9266199
942			_2ddc _cBK
999			_c241545 _d241545