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|---|---|---|---|
| 005 | 20260219115454.0 | ||
| 008 | 260219b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789357460897 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_21 _a658.827 _bAAKD |
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| 100 |
_aDavid Aaker. _9255884 |
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| 245 |
_aFuture of purpose -driven branding : _bsignature programs that / _cBy David Aaker and Varsha Jain. |
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| 250 | _a1st edition. | ||
| 260 |
_aNew Delhi : _bWiley , _c2023. |
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| 300 |
_axviii,270p. ; _bPB _c23.3 cm |
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| 650 |
_aPurpose- driven branding : the context _9255885 |
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| 650 |
_aIntegrating the signature social program into the business _9255886 |
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| 650 |
_aPutting signature social brands on steroids : five branding ''must dos'' _9255887 |
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| 700 |
_aVarsha Jain. _9255888 |
||
| 942 |
_2ddc _cBK _e1st _k658.827 AAKD |
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| 999 |
_c240925 _d240925 |
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