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020			_a9789354642289
040			_cAIMIT LIBRARY
082			_26 _a338.04 _bKAPJ
100			_aKaplan, Jack M. _9255792
245			_aPatterns of entrepreneurship management / _cBy Jack M. Kaplan and Jack. Mcgourty.
250			_a6th ed.
260			_aNew Delhi : _bWiley India Pvt Ltd , _c2025.
300			_axxxiii,376,G12,I9 p.; _bPB _c25.5 cm.
500			_aPatterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources.
504			_aPart 1 Getting Started as an Entrepreneur 1 Understanding the Entrepreneurial Process Introduction Profile: Wayne McVicker—A Typical Entrepreneur Profile: Narayana Murthy—An Example of an Indian Entrepreneur An Entrepreneurial Perspective Commonly Shared Entrepreneurial Characteristics Types of Entrepreneurs The Need to Control The Spider-Web Model Finding Early Mentors Managing Stress The Five-Stage Entrepreneurial Process The Growth of Entrepreneurial Companies So Why Become an Entrepreneur? Business Incubators Developing Your Entrepreneurial Management Skills 2 Converting Ideas into Opportunities Introduction Profile: Becky Minard and Paal Gisholt—Finding a Point of Pain Why Innovation Is Important? Definition and Types of Innovation Frameworks for Learning Innovation Skills Finding and Assessing Ideas and Opportunities The Evaluation Process for the Idea 3 Framing and Testing the Business Model Introduction Profile: Alexander Osterwalder—Inventor of Canvas Model Definition of Business Models The Business Model Canvas Testing Assumptions and Value Proposition Product-Market Fit Minimum Viable Product Concept Examples of Innovative Business Models Licensing and Franchising Models Built around Social Networks Social Media and Entrepreneurship Corporate Partnering Business Platforms 4 Engaging Customers, Analyzing Competitors
505			_rAbout the Author Jack M. Kaplan is an adjunct professor of entrepreneurial studies at Columbia Business School. During his career, Kaplan started and managed three successful companies, concentrating on smart card technology, health-care information systems, and loyalty marketing programs. He was president of Datamark Technologies, Inc.
650			_aFunding the venture _9255793
650			_aManaging performance communication and people _9255794
650			_aSocial entrepreneurship and family business _9255795
700			_aMcGourty, Jack. _9255796
700			_aMurthy, Venkatesha. _9255797
942			_2ddc _cBK _e6 _k338.04 KAPJ
999			_c240921 _d240921