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005			20260305155027.0
008			260216b |||||||| |||| 00| 0 eng d
020			_a9789370607385
040			_cAIMIT LIBRARY
082			_21 _a658.84 _bDWER
100			_aDwesar, Rishi. _9255018
245			_aDigital marketing : _bTools, techniques, and trends / _cBy Rishi Dwesar and Ankit Kesharwani.
250			_a1st ed.
260			_aNew Delhi : _bWiley , _c2025.
300			_axxxii,647p. ; _bPB _c24.5 cm
500			_aIn an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive. The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning. Whether you're a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today—more than a textbook, it's a companion that helps you think critically, act strategically, and lead confidently in the digital age.
650			_aDigital business models and the digital consumer _9255019
650			_aSecuring traffic through search engine optimization _9255020
650			_aUnderstanding and managing the digital marketing funnel _9255021
700			_aKesharwani, Ankit. _9255022
942			_2ddc _cBK _e1st _k658.84 DWER
999			_c240909 _d240909