000 02097nam a22002297a 4500
005 20251014094541.0
008 251014b |||||||| |||| 00| 0 eng d
020 _a9781118620120
040 _cAL
041 _aeng
082 _a658.4063
_bMOOD
100 _aIdris Mootee
_9242180
245 _aDesign thinking for strategic Innovation
260 _aNew Jersey
_bWiley
_c2013
300 _axi,210p.
_bHB
_c21x21cm
365 _2Information Science and Engineering
_aABDI/0818/25
_b26.25
_c$
_d35.00
_e25%
_f03-10-2025
520 _aA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
650 _a Business and Strateg
_9242181
650 _aMBA
_9242182
650 _aHiring Design Thinkers
_9242183
942 _2ddc
_cBK
999 _c240544
_d240544