000			02097nam a22002297a 4500
005			20251014094541.0
008			251014b |||||||| |||| 00| 0 eng d
020			_a9781118620120
040			_cAL
041			_aeng
082			_a658.4063 _bMOOD
100			_aIdris Mootee _9242180
245			_aDesign thinking for strategic Innovation
260			_aNew Jersey _bWiley _c2013
300			_axi,210p. _bHB _c21x21cm
365			_2Information Science and Engineering _aABDI/0818/25 _b26.25 _c$ _d35.00 _e25% _f03-10-2025
520			_aA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
650			_a Business and Strateg _9242181
650			_aMBA _9242182
650			_aHiring Design Thinkers _9242183
942			_2ddc _cBK
999			_c240544 _d240544