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040			_cAIMIT LIBRARY
082			_21 _a001.42 _bPANP
100			_aPandian, P Sundara. _9210755
245			_aResearch methodology and applications of spss in social science research / _cBy P. Sundara Pandian, S. Muthulakshmi and T. Vijayakumar.
250			_a1st ed.
260			_aNew Delhi : _bSultan Chand and Sons, _c2024.
300			_axxxii,324p.; _bPB _c25.5cm.
500			_aResearch methodology is taught as a supporting subject in several ways in many academic disciplines such as education, psychology, social work, library studies and marketing research. The core philosophical base for this book comes from my conviction that, although these disciplines vary in content, their broad approach to a research enquiry is similar. This book, therefore, is addressed to these academic disciplines and business people. This textbook provides the readers with an understanding of the Introduction to Research, types of research, Steps in Research Process, Identification of Research Problems, Importance of Review of Literature, Research Design, Methods of Data Collection, Hypothesis, Sampling Techniques, Introduction to SPSS, Descriptive Statistics, Cross tabulation, One Sample t-Test, Paired Sample t-test, One Way ANOVA, Two Way ANOVA, Factorial ANOVA, MANOVA, Chi-Square Test, Non- Parametric Test, MANN Whitney Test, Wilcoxan Test, Kruskal -Wallis Test, Friedman Test, Correlation Analysis, Multiple Regression Analysis, Factor Analysis, Cluster Analysis, Multi - Dimensional Scaling, Discriminate Analysis , Canonical Correlation, Overview of Structural Equation Model (SEM) and Report Writing. It uses simple examples to demystify complex theories and methodologies. This well-organized book deals with the variety of research methods and tools used in management and social sciences with application of SPSS. A Handbook of Research Methodology is recommended for use in undergraduate and postgraduate courses focusing on research methodologies in various disciplines. The edition contains significant additional input in almost every chapter of the book. It provided enhanced insights into issues from emerging countries' business. The practical examples covers all aspects of parametric and non - parametric test which is relevant for business in these emerging countries. This edition includes several new cases and examples which would help students comprehend the research methodologies illustrated in each chapter. This edition will equip students with the knowledge of skills involved in this basic research process.
505			_a Contents: Introduction to Research Types to Research Steps in Research Process Identification of Research Problems Review of Literature Research Design Methods of Data Collection Hypothesis Sampling Techniques Introduction to Statistical Package for Social Sciences (SPSS) Descriptive Statistics Cronbach’s Alpha Test Parametric Test One Sample T-test Two-sample T-test or Independent Sample t-test Paired Sample T-test Analysis of Variance (ANOVA) Two-way ANOVA Factorial ANOVA Multivariate Analysis of Variance (MANOVA) Chi-square Test Non-parametric Tests Friedman’s Test Mann-whitney Test or U-test Wilcoxon Signed Rank Test Kruskal Wallis Test Meaning of Correlation Analysis Multiple Regression Analysis Factor Analysis Cluster Analysis Multidimensional Scaling Discriminant Analysis Structural Equations Modelling Interpretation and Report Preparation Bibliography
650			_aSteps in research process _9210756
650			_aReview of literature _9210757
650			_aMethods of data collection _9210758
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