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040			_cAIMIT LIBRARY
082			_a651.7 _bRENK
100			_aRentz, Kathryn. _9210325
245			_aBusiness communication : _bproblem solving approach / _cBy Kathryn Rentz, Paula Lentz and Anupam Das.
250			_a1st ed.
260			_aChennai : _bMc Graw Hill Education, _c2024.
300			_axxiii,616 p. _bPB _c26.5 cm.
500			_aBusiness is all about solving problems, and Communication is part of every solution. Business communication: a problem-solving approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mind-set. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, this book equips students for a successful professional journey while keeping them focused on the essentials. Additionally, with the help of business and management cases in the Indian context, it helps the Indian students grasp the contemporary issues of business communication effectively. key features:Focuses on three fundamental components of business communication: clear communication, visual rhetoric, and critical thinking presents the basics of communication in an engaging, efficient, and visually friendly text follows a ‘global’ approach by including five comprehensive appendices in the Indian context unique pedagogical elements, such as from the tech desk, communication matters, you make the call, problem-solving challenge, etc. Bonus study material in form of free to access web reference chapters.
650			_aEssential components of business communication _9210326
650			_aStructures and strategies for common business communication _9210327
650			_aStrategies for oral communication and the job search _9210328
700			_aLentz, Kathryn. _9210329
700			_aDas, Anupam. _9210330
942			_2ddc _cBK _k651.7 RENK
999			_c234306 _d234306