000			02992nam a22002297a 4500
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020			_a9789354600685
040			_aAL _c AIMIT LIBRARY
041			_aeng
082			_a001.42 _213 _bSCHP
100			_aSchindler, Pamela S. _936460 _eAuthor
245			_aBusiness research methods / _cBy Pamela S. Schindler
250			_a13th ed.
260			_aChannai : _bMcGraw Hill Education (India) Private Limited , _c2019.
300			_axxx,608p. ; _bPB _c27.5 cm
500			_aThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Salient Features: 1. Extensive visual aids-pictures, diagrams, and graphs-are added to clarify and reinforce the concepts 2. 31 fully integrated research process exhibits are given, which link concepts within the standalone chapters 3. Fundamentals of research are taught first to help the students grow and learn gradually 4. Substantial number of examples are added throughout the book 5. Discussion questions make the topics taught more relevant and tie the link to the learning objectives 6. Key terms and glossary to reinforce the language of research 7. Good balance provided between theory and practical application of the topics 8. Managerial decision-making is the key theme of the book 9. Complete support for in-depth research project provided 10. Structured content to help students to grasp even complex concepts easily About the Author A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Prof Schindler is recipient of the Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year. Prof Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, Professor Emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
690			_aManagement _936461
906			_a068921
942			_2ddc _cBK _e13th
999			_c234303 _d234303