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040			_cAIMIT LIBRARY
082			_21 _a338.04 _bBHAR
100			_aBhatia, R C. _9209303
245			_aEntrepreneurship : _bbusiness and management / _cBy R C Bhatia.
250			_a1st ed.
260			_aNew Delhi : _bSultan Chand & Sons , _c2020.
300			_axxii,480p. ; _bPB _c24.6 cm
500			_aThis book is mainly written for the students of B.Com., B.Com. (Hons.) and teachers of Delhi University, Guru Gobind Singh Indraprastha University, Madras University and Bangalore University. The idea is that improvements can best come from creative thinking by the entrepreneur about his/her own enterprise, which motivate the entrepreneur to take action to improve his business. This book will also be useful for trainers who support entrepreneurship development during seminars and workshops. Student Centric – Classroom simulative: Written in a simple lucid language. Industry – Institute Interface: Enriched by my own industrial experience the concepts are linked to real life situations, bringing gradation between industry and institute. Coverage: A thorough coverage of conceptual framework on entrepreneurship development and business enterprises. Self-Learning Exercises: Many exercises at the end of every chapter for self-assessment and development.
505			_a Contents : Entrepreneur and Entrepreneurship Entrepreneurial Mindset – Innovation and Creativity Entrepreneurial Decision Making – Biases and Heuristics Business Risks Social and Commercial Entrepreneurship Business Facilitators and Inhibitors of Business Role of E-Commerce and M-Commerce Technological Innovation and its Viability Ethical Considerations Market and Society Demand and Supply Factors Understanding Customer Adoption Process Management Managing Finance Managing Human Resource Business Ideas Business Plan Business Incubators, Angel Investors and Private Equity Funds, etc. Self Help Group Important Questions
650			_aBusiness risks _9209304
650			_aEthical considerations _9209305
650			_aManaging finance _9209306
942			_2ddc _cBK _e1st _k338.04 BHAR
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