000			03138nam a22002297a 4500
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008			250505b |||||||| |||| 00| 0 eng d
020			_a9789351611363
040			_cAIMIT LIBRARY
082			_21 _a658.12 _bGUPC
100			_aGupta, C B. _9209185
245			_aBusiness organisation and management / _cC B Gupta.
250			_a1st ed.
260			_aNew Delhi : _bSultan Chand & Sons , _c2023.
300			_axxii,39.10,A.15. _bPB _c24.6 cm
500			_aAbout the Book This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner. The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management. Salient Features Learning objectives at the beginning of each chapter to provide at a glance the topics covered. Tables and Diagrams to illustrate the text. Summary and Key-terms at the end of each chapter for quick revision. Test questions culled from B.Com. and BBA Examinations of various Universities for self-examination. Bibliography and Index further enhance the value of the book
505			_aContents: SECTION I: INTRODUCTION Nature and scope of business Business System and Its Environment Objectives of Business Social Responsibilities of Business SECTION II: ORGANISING A BUSINESS Promotion: Legal and Procedural Aspects (Launching a Business Enterprise) Location: Selection of Region and Site Forms of Ownership Organisation-1 (Proprietorship and partnership) Forms of Ownership Organisation-11 (Company and Cooperative) Choice of Suitable Form of Business Organisation SECTION III: MARKETING OF PRODUCTS Nature and Functions of marketing Channels of Distribution (Home Trade) Exports and Imports (Foreign Trade) Advertising, Salesmanship and Sales Promotion Business Risks Elements of Insurance SECTION IV: FINANCING THE BUSINESS Financial Planning (Capitalisation and Capital Structure) Source of Corporate Finance Special Financial Institutions Stock Exchange and SEBI SECTION V: BUSINESS HORIZONS Public Enterprises and Public Utilities Small Business in India SECTION V: PRINCIPLES OF MANAGEMENT Nature and Scope of Management Functions and Principles of Management Coordination- The Essence of Management Approaches to the Study of Management Nature and Significance of Planning Process and Types of Plans Nature and Process of Organising Departmentation Delegation and Decentralisation of Authority Forms of Organisations Nature and Functions of Staffing Recruitment, Selection and Training Nature and Scope of Directing Motivation and Morale Leadership Communication Nature and Process of Control Techniques of Managerial Controls Appendix Bibliography Index
650			_aOrganising a business _9209186
650			_aFinancing the business _9209187
650			_aBusiness horizons _9209188
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