000			01626nam a22002417a 4500
005			20250507102542.0
008			250425b |||||||| |||| 00| 0 eng d
020			_a9788180548604
040			_cAIMIT LIBRARY
082			_21 _a658.8342 _bGUPS
100			_aGupta, S L. _9208822
245			_aConsumer behaviour : _btext and cases / _cBy S L Gupta and Sumitra Pal.
250			_a1st ed.
260			_aNew Delhi : _bSultan Chand & Sons , _c2023.
300			_axiii,612p. ; _bPB _c24.6 cm
500			_aThis book provides insight into the consumer behaviour with focus on Indian environment. The contents will enable the marketers to apply the concepts to real time marketing.
505			_a Contents : Understanding Consumer Behaviour Consumer Research Market Segmentation Consumer Needs and Motivation Consumer Personality Consumer Perception The Process of Learning and Memory Nature of Consumer Attitudes Models of Consumer Behaviour Group Dynamics and Consumer Reference Groups Communication, Advertising and Consumer Buying Behaviour The Family and Lifestyle Marketing Social Class and Consumer Behaviour Culture, Subculture and Cross Culture The Process of Innovation and Diffusion of Innovation Consumer Behaviour as a Decision Process Maintaining Customer Satisfaction Consumerism and Public Policy Issues Organisational Buyer Behaviour Appendices Glossary
650			_aConsumer research _9208823
650			_aThe process of learning and memory _9208824
650			_aOrganisational buyer behaviour _9208825
700			_aPai, Sumitra. _9208826
942			_2ddc _cBK _e1st _k658.8342 GUPS
999			_c234234 _d234234