000			02533nam a22002537a 4500
005			20250424155831.0
008			250424b |||||||| |||| 00| 0 eng d
020			_a9789351611219
040			_cAIMIT LIBRARY
082			_21 _a658.8 _bGUPC
100			_aGupta, C B. _9208729
245			_aMarketing management : _btext and cases / _cBy C B Gupta and N Rajan Nair.
250			_a1st ed.
260			_aNew Delhi : _bSultan Chand & Sons , _c2023.
300			_axiv,20.32,A.38p. ; _bPB _c24.5 cm
500			_aThe book is an indispensable and well-written book on Marketing and contains several distinctive features. It contains several topics of contemporary interest eg., Relationship Marketing, Social Marketing, Rural Marketing, Market of Services, Consumer Protection, Strategic Marketing, Online Marketing and so on.
501			_aSome of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eyeview of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study.
505			_a Contents : Part I : Introduction (Indentifying and Understanding the Market) Nature, Scope and Importance of Marketing Modern Marketing Concept Marketing Environment and Marketing System Consumer or Buyer Behaviour Market Segmentation and Marketing Mix Marketing Research and Marketing Information System Part II: Product Mix (Creating Value) Product Planning and Product Mix New Product Development Part III: Pricing (Capturing Value) Price Mix Part IV: Distribution (Delivering Value) Channels of Distribution Physical Distribution of Goods Part V: Promotion (Communicating Value) Promotion Mix Advertising Personal Selling Sales Promotion, Publicity and Public Relations Part VI: Marketing and Society Consumer Protection in India Marketing of Services Rural Marketing Strategic Marketing Recent Issues and Developments in Marketing Appendix Some Syllabi on Marketing Management Select Bibliography Index
650			_aModern marketing concept _9208730
650			_aNew product development _9208731
650			_aPersonal selling _9208732
700			_aNair, N Rajan. _9208733
942			_2ddc _cBK _e1st _k658.8 GUPC
999			_c234222 _d234222