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020			_a9789389949995
040			_cAIMIT LIBRARY
082			_212 _a658.001 _bTHOC
100			_aThomas, Christopher R. _9208604
245			_aManagerial economics : _bfoundations of business analysis and strategy / _cBy Christopher R Thomas and S Charles Maurice.
250			_a12th ed.
260			_aNew York : _bMc Graw Hill Education , _c2020.
300			_axxii,704p. ; _bPB _c25.5 cm
500			_aOVERVIEW This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning. POINTS TO REMEMBER (a) Self-contained Empirical Analysis: Offers self-contained treatment of statistical estimation of demand, production, and cost functions (b) New Illustrations: Includes 5 new illustrations on topics such as Effects of Changes in Determinants of Supply, Diamonds are Forever – Entry Barriers are Not, etc. (c) Updated coverage in existing content: Includes additional discussion of topics such as separation of ownership and coverage of business, and existing illustrations across the chapters (d) Flexible Mathematical Rigour: Starts with only algebra and graph-reading skills, while all other analytical tools are developed within the text itself (e) Dual Sets of End-of-Chapter Questions: Provides both Technical Problems and Applied Problems (f) OLC: Comprehensive supplementary materials including Instructor’s Manual, PPTs, Test Bank, Online Appendices, Web Chapter, and Duplicate Technical Problems with Answers
505			_aCHAPTER 1 Managers, Profits, and Markets CHAPTER 2 Demand, Supply, and Market CHAPTER 3 Marginal Analysis for Optimal Decisions CHAPTER 4 Basic Estimation Techniques CHAPTER 5 Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price Change CHAPTER 6 Elasticity and Demand CHAPTER 7 Demand Estimation and Forecasting Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8 Production and Cost in the Short Run CHAPTER 9 Production and Cost in the Long Run CHAPTER 10 Production and Cost Estimation Online Appendix 3: Linear Programming CHAPTER 11 Managerial Decisions in Competitive Markets CHAPTER 12 Managerial Decisions for Firms with Market Power CHAPTER 13 Strategic Decision Making in Oligopoly Markets CHAPTER 14 Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15 Decisions Under Risk and Uncertainty CHAPTER 16 Government Regulation of Business APPENDIX: Statistical Tables
650			_aMarginal analysis optimal decisions _9208605
650			_aBasic estimation techniques _9208606
650			_aProduction and cost in the short run _9208607
700			_aMaurice, S Charles. _9208608
942			_2ddc _cBK _e12th _k658.001 THOC
999			_c234198 _d234198