| 000 | 00764nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20250321031917.0 | ||
| 008 | 250321b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789356400634 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_a658.802 _bPALR |
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| 100 |
_aPalmatier. Robert W. _9206636 |
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| 245 |
_aMarketing anatytics : _bbased on first principles / _cBy Robert W. Palmatier , J. Andrew Petersen and Frank Germann. |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bBloomsbury . _c2022. |
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| 300 |
_axxxii,399 p.; _bPB _c25 cm. |
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| 650 |
_aCustomers differ _9206637 |
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| 650 |
_aCustomers change _9206638 |
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| 650 |
_aAll competitors React _9206639 |
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| 650 |
_aUsing logistic regression for customer selection _9206640 |
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| 942 |
_2ddc _cBK _e1st _k658.802 PALR |
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| 999 |
_c233967 _d233967 |
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