| 000 | 00902nam a22002777a 4500 | ||
|---|---|---|---|
| 005 | 20250218090030.0 | ||
| 008 | 250218b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780190124137 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_22 _a658.827 _bDUTK |
||
| 100 |
_aDutta, Kirti. _9200465 |
||
| 245 |
_aBrand management : _bprinciples and practices / _cBy Kirti Dutta. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bOxford University Press , _c2022. |
||
| 300 |
_axxv,460 p.; _bPB _c25 cm. |
||
| 650 | _2Introduction to branding | ||
| 650 | _2Creating a brand | ||
| 650 | _2Brand equity | ||
| 650 | _2Consumer behaviour and brand buying decisions | ||
| 650 | _2Brand positioning | ||
| 650 | _2Branding and the marketing programme | ||
| 650 | _2Branding and marketing communications | ||
| 650 | _2Brands over time | ||
| 650 | _2Brands ina borderless world | ||
| 942 |
_2ddc _cBK _e2nd _k658.827 DUTK |
||
| 999 |
_c233820 _d233820 |
||