000 02198nam a22002297a 4500
005 20241128104739.0
008 241126b ||||| |||| 00| 0 eng d
020 _a9788132105770
040 _cAL
041 _aeng
082 _223
_a001.4
_bPOLD
100 _aMichael Jay Polonsky
_9186544
245 _aDesigning and managing a research project
_b: a business student's guide
250 _a2nd ed.
260 _aNew Delhi
_bSage Publications
_c2024
300 _aix,232p
_bPB
_c24x18cm.
365 _2General
_a5167
_b₹556.00
_c₹
_d₹695.00
_e20%
_f21-11-2024
520 _aA research guide designed for today′s business student.This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic through to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and finally communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis. New to this Edition Expanded coverage of the planning stage in Chapter 6 "Planning the Research Project" provides examples, Web resources, and discussions of practical issues such as costing and resources Chapter 5 "Ethical Considerations" now includes discussion of online research and technology to help students understand the ethical issues associated with their research project An Instructor Teaching site at www.sagepub.com/polonskyirstr2e includes PowerPoint slides, guidance on using the end of chapter questions, sample answers for the case questions, and teaching tips. This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.
650 _2Research
_aDesigning Research
_9186545
700 _aWaller, David S
_9186546
942 _2ddc
_cBK
999 _c231998
_d231998