000			01671nam a22002057a 4500
005			20241126101418.0
008			241125b ||||| |||| 00| 0 eng d
020			_a9789353885403
040			_cAL
041			_aeng
082			_223 _a658.872 _bHAND
100			_aAnnmarie Hanlon _9186392
245			_aDigital marketing _b: strategic planning and Integration
260			_aNew Delhi _bSage Publications _c2023
300			_axviii,367p _bPB _c24.1x17.9cm.
365			_2General _a5166 _b₹556.00 _c₹ _d₹695.00 _e20% _f21-11-2024
520			_aAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.
650			_2Management _aManagement of Marketing _9186393
942			_2ddc _cBK
999			_c231984 _d231984