| 000 | 03103cam a2200373 i 4500 | ||
|---|---|---|---|
| 005 | 20241022162140.0 | ||
| 008 | 200316s2019 ii b 001 0 eng | ||
| 010 | _a 2019302696 | ||
| 020 | _a9780199499045 | ||
| 020 | _a0199499047 | ||
| 040 |
_aDLC _beng _erda _cAIMIT LIBRARY |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5438.4 _b.P354 2019 |
| 082 |
_23 _a658.81 _bPANT |
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| 100 | 1 |
_aPanda, Tapan K. _q(Tapan Kumar), _eauthor. _9182941 |
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| 245 | 1 | 0 |
_aSales and distribution management / _cBy Tapan K. Panda, Sunil Sahadev. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi, India : _bOxford University Press, _c2019. |
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| 264 | 1 |
_aNew Delhi, India : _bOxford University Press, _c2019. |
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| 300 |
_axiii, 488 pages ; _c25 cm _bPB |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aThe book has 22 chapters divided into 2 modules. • Module I Sales Management discusses the selling process, sales force automation, recruitment and selection of sales force, their training and compensation, and more. • Module II Distribution Management covers ways of designing customer-oriented marketing and logistics channels, channel information system, applications of e-commerce, and managing the international channels of distribution. Reviews The book is quite detailed with some relevant case studies. Table of contents provides adequate coverage. - Ramendra Singh, IIM Calcutta The Indian orientation is this title's major strength. - D. M. Sezhiyan, National Institute of Technology, Tiruchirappalli | ||
| 501 | _aSales and Distribution Management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students. | ||
| 505 | _aTable of contents Module I: Sales Management Introduction to Sales Management Selling Skills and Selling Strategies The Selling Process Managing Sales Information Sales Force Automation Sales Organization Management of Sales Territory Management of Sales Quota Recruitment and Selection of the Sales Force Training the Sales Force Sales Force Motivation Sales Force Compensation & Evaluation Sales Force Control 272 Module II: Distribution Management Distribution Channel Management—An Introduction Designing Customer-oriented Marketing Channels Customer-oriented Logistics Management E-commerce and Distribution Channel Management Channel Information Systems Managing Channel Member Behaviour Managing Wholesalers and Franchisees Retail Management Managing the International Channels of Distribution | ||
| 650 | 0 |
_aSales management. _9182942 |
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| 650 | 0 |
_aMarketing channels. _9182943 |
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| 650 | 0 |
_aPhysical distribution of goods. _9182944 |
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| 700 | 1 |
_aSahadev, Sunil. _eauthor. _9182945 |
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| 906 |
_a7 _bcbc _corignew _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _e3rd _k658.81 PANT |
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| 999 |
_c231887 _d231887 |
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