000 03103cam a2200373 i 4500
005 20241022162140.0
008 200316s2019 ii b 001 0 eng
010 _a 2019302696
020 _a9780199499045
020 _a0199499047
040 _aDLC
_beng
_erda
_cAIMIT LIBRARY
042 _apcc
050 0 0 _aHF5438.4
_b.P354 2019
082 _23
_a658.81
_bPANT
100 1 _aPanda, Tapan K.
_q(Tapan Kumar),
_eauthor.
_9182941
245 1 0 _aSales and distribution management /
_cBy Tapan K. Panda, Sunil Sahadev.
250 _a3rd ed.
260 _aNew Delhi, India :
_bOxford University Press,
_c2019.
264 1 _aNew Delhi, India :
_bOxford University Press,
_c2019.
300 _axiii, 488 pages ;
_c25 cm
_bPB
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aThe book has 22 chapters divided into 2 modules. • Module I Sales Management discusses the selling process, sales force automation, recruitment and selection of sales force, their training and compensation, and more. • Module II Distribution Management covers ways of designing customer-oriented marketing and logistics channels, channel information system, applications of e-commerce, and managing the international channels of distribution. Reviews The book is quite detailed with some relevant case studies. Table of contents provides adequate coverage. - Ramendra Singh, IIM Calcutta The Indian orientation is this title's major strength. - D. M. Sezhiyan, National Institute of Technology, Tiruchirappalli
501 _aSales and Distribution Management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students.
505 _aTable of contents Module I: Sales Management Introduction to Sales Management Selling Skills and Selling Strategies The Selling Process Managing Sales Information Sales Force Automation Sales Organization Management of Sales Territory Management of Sales Quota Recruitment and Selection of the Sales Force Training the Sales Force Sales Force Motivation Sales Force Compensation & Evaluation Sales Force Control 272 Module II: Distribution Management Distribution Channel Management—An Introduction Designing Customer-oriented Marketing Channels Customer-oriented Logistics Management E-commerce and Distribution Channel Management Channel Information Systems Managing Channel Member Behaviour Managing Wholesalers and Franchisees Retail Management Managing the International Channels of Distribution
650 0 _aSales management.
_9182942
650 0 _aMarketing channels.
_9182943
650 0 _aPhysical distribution of goods.
_9182944
700 1 _aSahadev, Sunil.
_eauthor.
_9182945
906 _a7
_bcbc
_corignew
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_e3rd
_k658.81 PANT
999 _c231887
_d231887