000			01252nam a22002177a 4500
005			20240828112734.0
008			240828b ||||| |||| 00| 0 eng d
020			_a9788132110132
040			_cAL
041			_aeng
082			_223 _a302.23 _bBERM
100			_aArthur Asa Berger _9178073
245			_aMedia analysis techniques
250			_a4th ed.
260			_aNew Delhi _bSage Publications _c2012
300			_axv,260p. _bPB _c24x16cm.
365			_2General
520			_aIn this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author′s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.
650			_2Communication _aMedia Communication _9178074
942			_2ddc _cBK
999			_c231619 _d231619