000			01872nam a22002057a 4500
005			20240826110318.0
008			240826b ||||| |||| 00| 0 eng d
020			_a9789387146686
040			_cAL
041			_aeng
082			_223 _a303.4833 _bALLV
100			_aKevin Allocca _9177920
245			_aVideocracy _b: how youtube is changing the world with double rainbows singing foxes and other trends cant stop watching
260			_aNew Delhi _bBloomsbury _c2018
300			_axv,335p. _bPB _c21.5x13.5cm.
365			_2General
520			_aWhether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.
650			_2Social Sciences _aCommunication _9177921
942			_2ddc _cBK
999			_c231589 _d231589