000			03083nam a22002777a 4500
005			20240801101449.0
008			240722b ||||| |||| 00| 0 eng d
020			_a9781625271464
040			_cAL
041			_aeng
082			_223 _a658.4063 _bFURI
100			_aNathan Furr _9174647
100			_dJeff Dyer _9173874
245			_aInnovators method: _bBringing the lean start up into your organization
260			_aBoston _bHarvard Business Review Press _c2014
300			_aix,268p. _bHB _c24x16cm.
365			_2Management _a2488 _b2499.00 _c₹ _d2000 _e20% _f17-07-2024
520			_aHave you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
650			_aOrganizational Effectiveness _9173875
650			_aBusiness & Economics _9174648
650			_aTechnological Innovations _9173876
650			_aConsumers Preferences _9173877
700			_aFURR (Nathan) _9173878
700			_aDYER (Jeff) _9173879
942			_2ddc _cBK
999			_c231487 _d231487