| 000 | 00898nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20240416141927.0 | ||
| 008 | 240411b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789354602283 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_27 _a658.8 _bGRED |
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| 100 |
_aGrewal, Dhruv. _9159687 |
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| 245 |
_aMarketing / _cBy Dhruv Grewal and Michael. |
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| 250 | _a7th ed. | ||
| 260 |
_aChennai : _bMcGraw Hill Education Pvt Ltd , _c2020. |
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| 300 |
_axxxvii,662p. ; _bPB _c27.5 cm |
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| 650 |
_aAssessing the marketplace _9159688 |
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| 650 |
_aUnderstanding the Marketplace _9160690 |
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| 650 |
_aTargeting the Marketplace _9160691 |
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| 650 |
_aValue Creation _9160692 |
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| 650 |
_aValue Capture _9160693 |
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| 650 |
_aValue Delivery : Designing the Channel and Supply Chain _9160694 |
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| 650 |
_aValue Communication _9160695 |
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| 700 |
_aLevy, Michael. _9159689 |
||
| 942 |
_2ddc _cBK _e7th _k658.8 GRED |
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| 999 |
_c230699 _d230699 |
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