000 00799nam a2200229Ia 4500
005 20240406110215.0
008 210716s2008 xx 000 0 und d
020 _a9789332584327
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.848
_28
_bKEEW
100 _aKeegan, Warren J.
_923776
245 _aGlobal marketing management /
_cBy Warren J. Keegan, Elyse Andrew Brill and Gautam Datta.
250 _a8th ed.
260 _aUttar Pradesh :
_bPearson India Education Services Pvt. Ltd ,
_c2017.
300 _axxviii,476p. ;
_c25 cm.
650 _aGlobal marketing environment
_923777
650 _aAnalyzing and targeting global market opportunities
_923778
700 _aBrill, Elyse Arnow.
_9159212
700 _aDutta, Gautam.
_9159213
942 _2ddc
_cBK
_e8th
_k658.848 KEEW
999 _c230686
_d230686