| 000 | 00858nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20240405162901.0 | ||
| 008 | 240405b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789389538335 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_26 _a658.8 _bSAXR |
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| 100 |
_aSaxena, Rajan _9159003 |
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| 245 |
_aMarketing Management / _cBy Rajan Saxena |
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| 250 | _a6th ed. | ||
| 260 |
_aChennai : _bMcgraw Hill Education (India) Private Limited , _c2022 |
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| 300 |
_axxv, 746p. ; _bPB : _c24 cm |
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| 650 |
_aThe Marketing Environment _9159004 |
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| 650 |
_aAssembling the Marketing Toolbox _9159005 |
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| 650 |
_aCreating Customer Value _9159006 |
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| 650 |
_aCommunication and Deliverance of Customer Value _9159007 |
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| 650 |
_aCreating Sustainable Competitive Value and Growth _9159008 |
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| 650 |
_aBroadening Horizons _9159009 |
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| 942 |
_2ddc _cBK _e6th _k658.8 SAXR |
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| 999 |
_c230681 _d230681 |
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