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040			_cAIMIT LIBRARY
082			_21 _a658.4063 _bKHAS
100			_aKhanka, S S. _9158815
245			_aCreativity and innovation in entrepreneurship / _cBy S S Khanka.
250			_a1st ed.
260			_aNew Delhi : _bSultan Chand & Sons ; _c2021.
300			_axx,317p. ; _bPB _c24 cm.
500			_aCreativity and innovation as hallmarks of entrepreneurship have been recognized as the modern day mantra for success in business and industry. It is with this realization, the Government of India, by announcing a number of policies and schemes, has been giving ever increasing emphasis on developing creativity and innovation in entrepreneurship in the country. So much so, increasing number of educational institutions in the country have started offering the paper on creativity and innovation in entrepreneurship in their course curricula. Because Creativity and Innovation in Entrepreneurship, as a subject, is relatively of recent origin in India, there has so far not been any comprehensive textbook available on the subject in the Indian context. The present book is a modest attempt to fill in this gap. The book is characterized by the following salient features: Serves as a pioneering textbook on creativity and innovation in entrepreneurship written in the Indian context. Covers the subject matter on creativity and innovation in entrepreneurship in an all-encompassing manner. Each chapter begins with the specific learning objectives as takeaways. Each chapter and its subsequent topics begins with theme-based quotations to serve as inroad to proceed further. Elaborates the complex and difficult topics in an easily understandable manner with relevant cases in an anecdotal style.
505			_a Contents : Section I: Entrepreneurship Entrepreneur Entrepreneurship Entrepreneurship Development Programmes (EDPs) Section II: Creativity Introduction to Creativity Creative Tools and Techniques Entrepreneurial Creativity Section III: Innovation Introduction to Innovation Moving Innovation to Market Management of Technology Asset Protection Technology Maturity, Obsolescence and Discontinuities Section IV: Incubators and Accelerators The Business Incubators and Accelerators The Business Incubator Players Start-ups and Innovations Design Thinking and Innovation Artificial Intelligence (AI) and Innovation _rKhanka SS (Dr)
650			_aCreative tools and techniques _9158816
650			_aDesign thinking and innovation _9158817
650			_aIncubators and accelerators _9158818
942			_2ddc _cBK _e1st _k658.4063 KHAS
999			_c230669 _d230669