| 000 | 00820nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20240402113929.0 | ||
| 008 | 240402b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789389538243 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_218 _a658.848 _bCATP |
||
| 100 |
_aCateora, Philip R. _9157806 |
||
| 245 |
_aInternational marketing / _cPhilip, R Cateora...[et al.] |
||
| 250 | _a18th ed. | ||
| 260 |
_aChennai : _bMcGraw Hill , _c2021. |
||
| 300 |
_axxviii,680p. ; _bPB _c25 cm. |
||
| 650 |
_aThe cultural environnment of global markets _9157807 |
||
| 650 |
_aAssessing global market opportunities _9157808 |
||
| 650 |
_aDeveloping global marketing strategies _9157809 |
||
| 700 |
_aMoney, R Bruce. _9157810 |
||
| 700 |
_aGilly, Mary C. _9157811 |
||
| 700 |
_aGraham, John L. _9157812 |
||
| 942 |
_2ddc _cBK _e18th _k658.848 CATP |
||
| 999 |
_c230643 _d230643 |
||