| 000 | 00978nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20240327140149.0 | ||
| 008 | 240327b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789355321503 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_214 _a658.8342 _bMOTD |
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| 100 |
_aMothersbaugh, David L. _9157238 |
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| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cBy David Mothersbaugh...[et.al.] |
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| 250 | _a14th ed. | ||
| 260 |
_aChennai ; _bMcGraw Hill , _c2020. |
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| 300 |
_axx,753p. ; _bPB _c25.5 cm |
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| 650 |
_aConsuming and consumer behavior _9157239 |
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| 650 |
_aSocial responsibility and consumer behavior _9157240 |
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| 650 |
_aUnique features and new to this edition _9157241 |
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| 700 |
_aHawkins, Del l. _9157242 |
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| 700 |
_aKleoser, Susan Bardi. _9157243 |
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| 700 |
_aMookerjee, Amit. _9157244 |
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| 700 |
_aMothersbaugh, Linda L. _eContributer _9157245 |
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| 700 |
_aWatson, Carolyn Findley. _eContributer _9157246 |
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| 942 |
_2ddc _cBK _e14th _k658.8342 MOTD |
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| 999 |
_c230627 _d230627 |
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