000 02601nam a22002657a 4500
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008 240307b ||||| |||| 00| 0 eng d
020 _a9788131775622
040 _cAL
041 _aeng
082 _223
_a658.001
_bAHUM
100 _aVanita Agarwal
_9153665
245 _aManagerial Economics
260 _aNoida
_bPearson
_c2024
300 _axvi,542p.
_bPB
_c23x17cm.
365 _2Economics
_a8111
_b524.00
_c₹
_d655.00
_e20%
_f27-02-2024
520 _aIt is increasingly being recognized that teaching economics helps business students better appreciate and envisage the economic forces that shape decisions in the real business world besides developing and strengthening the overall analytical talent of the students. Business schools, both at undergraduate and postgraduate levels, worldwide and in India now ensure that students undertake suitable courses in economics. The purpose of teaching Managerial Economics is to equip business students with the ability to deliberate logically and critically the challenging process of framing business strategies later on in their careers. This book caters to these needs in the Indian context in a detailed manner.
521 _aContents : 1. An Introduction to Managerial Economics: Nature and Scope 2. Objectives of a Business Firm, Decision Rules and the Process of Optimization 3. Demand, Elasticity of Demand and Elasticity of Supply 4. Demand Forecasting 5. Cardinal Utility Approach 6. Ordinal Utility Approach: Indifference Curve Theory and Its Applications 7. Revealed Preference Theory 8. Production Function 9. Cost Function 10. Perfect Competition 11. Monopoly and Monopolistic Competition 12. Oligopoly 13. Capital Budgeting and the Decision to Invest 14. Wages 15. National Income 16. The Classical Model of Income Determination 17. The Keynesian Model of Income Determination in a Two Sector Economy, Shifts in the Aggregate Demand and the Multiplier 18. The Keynesian Model of Income Determination in a Three Sector Economy and Four Sector Economy 19. The IS-LM Model for a Two Sector Economy 20. Theories of Investment Spending 21. Economic Growth, Business Cycles and Stabilization policy 22. The Theory of International Trade, Trade Policy and Foreign Exchange 23. Balance of Payments and the International Monetary System 24. Monetary Policy and Fiscal Policy
650 _aDemand and Elasticity of Supply
_9153322
650 _aPreference Theory
_9153323
650 _aProduction Function
_9153324
650 _aOligopoly
_9153325
700 _aAGARWAL (Vanita)
_9153326
942 _2ddc
_cBK
999 _c230128
_d230128