000 00955nam a22002657a 4500
005 20230825111023.0
008 230825b ||||| |||| 00| 0 eng d
020 _a9789355404848
040 _cAL
041 _aeng
082 _223
_a658.8
_bJANO
100 _aT G Janardhan and others
_9130961
245 _aOpen Elective Rural Marketing
260 _aLudhiana
_bKalyani Publishers
_c2023
300 _aviii,161p.
_bPB
_c24x18cm.
520 _a1. Introduction to Rural Marketing 2. Rural Consumer Behaviour 3. Rural Product and Pricing Strategy 4. Rural Distribution and Communication Strategy 4. Trends in Rural Marketing
650 _aRural Consumer Behaviour
_9130930
650 _aRural Consumer Behaviour
_9130930
650 _aRural Distribution and Communication
_9130931
650 _aNEP
_9130962
700 _aJANARDHAN (T G)
_9130932
700 _aLEELAVATHY (A M)
_9130933
700 _aBHAGYA (G B)
_9130934
942 _2ddc
_cBK
999 _c228496
_d228496