000 00993nam a22002897a 4500
005 20230701091943.0
008 230701b ||||| |||| 00| 0 eng d
020 _a8185274444
040 _cAL
041 _aeng
082 _223
_a658.8
_bALSW
100 _aRonald Alsop
_9125200
100 _dBill Abrams
_9125192
245 _aWall Street Journal on Marketing
260 _aNew Delhi
_bUniversal Book Stall
_c1990
300 _ax,294p.
_bPB
_c21x14cm.
365 _2Management
_b40.00
_c
_d40.00
520 _aArticles look at new products, advertising styles and campaigns, packaging, promotion, distribution, the world market, corporate strategies, and changes in consumers
650 _aConsumers
_9125193
650 _aNew Products
_9125194
650 _aAdvertising Styles
_9125195
650 _aPackaging and Promotion
_9125196
650 _aRetailing and Distribution
_9125197
700 _aALSOP (Ronald)
_9125198
700 _aABRAMS (Bill)
_9125199
942 _2ddc
_cDB
999 _c227720
_d227720