000			02291nam a22002417a 4500
005			20230630163814.0
008			230630b ||||| |||| 00| 0 eng d
020			_a8185938016
040			_cAL
041			_aeng
082			_223 _a658.8 _bMARC
100			_aJoe Marconi _9125189
245			_aCrisis Marketing; _bWhen Bad Things Happen to Good Companies
260			_aNew Delhi _bAffiliated East West Press Pvt Ltd _c1993
300			_aix,216p. _bPB _c21x14cm.
365			_2Management _b150.00 _c₹ _d150.00
520			_a"In an era of special interests and ambush journalism, any company can suddenly find itself on the defensive. Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book." -- Christopher Forbes Vice Chairman Forbes Magazine "Today's complex business environment has made crisis management a key boardroom priority. Joe Marconi is the first to focus on how crises impact marketing--how to market your products if it 'hits the fan. His valuable crash course in crisis marketing spells out what to do before, during, and after a crisis to protect your good name in the marketplace." -- Thomas L. Harris Former Chairman Golin/Harris Communications "In a world filled with oil spills, airline crashes, lawsuits, and all other kinds of disasters, it should be heartening to business to know a book like Crisis Marketing is out there to help them cope with these problems. This book should be on an eye-level shelf in the library of any company that deals with the public." -- Joe Cappo Senior Vice President Crain Communications Inc. "Marconi has produced a 'must-read' for any business manager who is at all uncertain about the future. This is the book that all managers should read before the crisis. The author understands what makes business tick and how perceptions can alter franchises and careers. His no-nonsense prescriptions, supported by outstanding case histories like Pepsi, are the stuff of quality advice." -- Robert L. Dilenschneider President The Dilenschneider Group Inc.
650			_aRelationship Marketing _9125180
650			_aCrisis Marketing _9125181
650			_aStrategic Approach Marketing _9125182
700			_aMARCONI (Joe) _9125183
942			_2ddc _cDB
999			_c227718 _d227718