000			01286nam a22002417a 4500
005			20230630143732.0
008			230630b ||||| |||| 00| 0 eng d
020			_a0805017550
040			_cAL
041			_aeng
082			_223 _a658.834 _bLARN
100			_aErik Larson _9125159
245			_aNaked Consumer: _bHow our Private Lives Become Public Commodities
260			_aNew York _bHenry Holt and Company _c1992
300			_ax,275p. _bHB _c23x15cm
365			_2Management
520			_aAfter receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
650			_aMarketing Research _9125156
650			_aConsumption _9125157
650			_aSpy Stories _9125160
700			_aLARSON (Erik) _9125158
942			_2ddc _cDB
999			_c227716 _d227716