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020			_a9780761949930
040			_cAL
041			_aEnglish
082			_223 _bMCKT _a070.5
100			_aAlan Mckee _9120506
245			_aTextual Analysis : a beginners guide
260			_aNew Delhi _bSage Publications Ltd _c2005
300			_a155 p. _bPB _c23x15 cm.
365			_a144 _b₹3500.00 _c£41.99 _d₹4375.36 _e20% _f31-05-2023
520			_a`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent. Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts. Textual Analysis: - points to the importance of context, genre and modality - uses excellent examples drawn from popular culture - provides students with a solid grounding on many of the important concepts underlying media and cultural studies Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies. _bContents 1.What Is Textual Analysis? 2.Does It Really Matter How People Make Sense of the World? 3.What's Interpretation Got to Do With It? 4.How Do I Know What's a Likely Interpretation? 5.Can't We Make It a Bit More Scientific? 6.Is That It?
650			_aTextual analysis _9120478
650			_aInterpretation _9120479
700			_aMCKEE (Alan) _9120480
942			_2ddc _cBK
999			_c227424 _d227424