| 000 | 00650nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20230509150556.0 | ||
| 008 | 230509b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780199464852 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_21 _a658.802 _bDUTK |
||
| 100 |
_aDutta, Kirti. _9101317 |
||
| 245 |
_aIntegrated marketing communications / _cBy Kirti Dutta. |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bOxford University Press , _c2016. |
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| 300 |
_axix,489 p.; _bPB _c24.5 cm. |
||
| 650 |
_aUnderstanding the environment _9101318 |
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| 650 |
_aAdvertising agency _9101319 |
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| 650 |
_aDirect marketing _9101320 |
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| 942 |
_2ddc _cBK _e1st _k658.802 DUTK |
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| 999 |
_c227305 _d227305 |
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