| 000 | 00865nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20230329150558.0 | ||
| 008 | 230329b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781138998346 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_21 _a659.1 _bJUGD |
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| 100 |
_aJugenheimer, Donald W. _979698 |
||
| 245 |
_aAdvertising and public relations research / _cBy Donald W Jugenheimer ...[et.al.]. |
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| 250 | _a1st ed. | ||
| 260 |
_aLondon : _bRoutledge , _c2023. |
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| 300 |
_aviii,367p.; _bPB _c25 cm. |
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| 650 | _2Secondary research in advertising and public relations | ||
| 650 | _2Primary research in advertising and public relations | ||
| 650 | _2Practical aspects of advertising and public relations research | ||
| 700 |
_aBradley, Samuel D. _979699 |
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| 700 |
_aKelley, Larry D. _979700 |
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| 700 |
_aHudson, Jerry C. _979701 |
||
| 942 |
_2ddc _cBK _e1st _k659.1 JUGD |
||
| 999 |
_c227095 _d227095 |
||