000			01263nam a22002057a 4500
005			20230324125916.0
008			230106b ||||| |||| 00| 0 eng d
020			_a9789386062161
040			_cAL
041			_aeng
082			_223 _a302.30285 _bDAYM
100			_aManoj Dayal _968760
245			_aMedia Metrics _bAn introduction to qualitative research in mass communication
260			_aNew Delhi _bSage _c2017
300			_axxiii,458p. _bPB _c24x18.5cm.
365			_2General _aIN-8062 _c₹ _d₹425.00 _e0% _f26-12-2022 _b₹425.00
520			_aMedia metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.
650			_2Online Social Media _aMass Communication _968761
942			_2ddc _cBK
999			_c226304 _d226304