000			01966nam a22002057a 4500
005			20230324115851.0
008			221230b ||||| |||| 00| 0 eng d
020			_a9780063138803
040			_cAL
041			_aeng
082			_223 _a153.8 _bCIAI
100			_aRobert B Cialdini _967970
245			_aInfluence _b: The psychological persuasion
260			_aNew York _bHarper Collins Publishers _c2021
300			_axix,568p. _bPB _c21x14cm.
365			_2General _aVBI-1672 _b₹524.00 _c₹ _d₹699.00 _e25% _f19-12-2022
520			_aIn the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this Science. You’ll learn cialdini’s universal principles of influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—influence is a comprehensive guide to using these principles to move others in your direction.
650			_2Psychology _aPsychology _967971
942			_2ddc _cBK
999			_c226125 _d226125