000			01062nam a22002177a 4500
005			20230325125130.0
008			221012b ||||| |||| 00| 0 eng d
020			_a9789327274912
040			_cAL
041			_aeng
082			_223 _a658.83 _bBANE
100			_aBansal S P _959446
245			_aEssentials of marketing research
260			_aNew Delhi _bKalyani Publishers _c2022
300			_a629p. _bPB _c24x17cm.
365			_2General _a4532 _b₹316.00 _c₹ _d₹395.00 _e20% _f28-09-2022
520			_aMarketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
650			_2Management _aMarketing Management _959447
700			_aSharma, O P; Sharma Sanjeet _959448
942			_2ddc _cBK
999			_c224822 _d224822