| 000 | 01226nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20221014114724.0 | ||
| 008 | 221011b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789327263398 | ||
| 040 | _cAL | ||
| 041 | _aeng | ||
| 082 |
_223 _a658.8 _bSONM |
||
| 100 |
_aSontakki C N _959430 |
||
| 245 |
_aMarketing Management _b: In The Indian Background |
||
| 260 |
_aNew Delhi _bKalyani Publishers _c2021 |
||
| 300 |
_a835p. _bPB _c24x18cm. |
||
| 365 |
_2General _a4532 _b₹360.00 _c₹ _d₹450.00 _e20% _f29/09/2022 |
||
| 520 | _aIntroduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing. | ||
| 650 |
_2Management _aMarketing Management _959431 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c224817 _d224817 |
||