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| 245 | _aIUP Journal of Brand Management | ||
| 260 |
_aHyderabad _bIUP Publications |
||
| 500 | _aIt is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers; Corporate brand cocreation and Integrated brand communication; Product branding vs. Service branding; Retail branding; Branding for non-profit organizations; Brand metrics and Brand analytics; Brand research methods and Management strategies; Brand valuation. | ||
| 650 |
_2Management _aManagement _959338 |
||
| 856 | _ahttps://iupindia.in/Brand_Management.asp | ||
| 942 |
_2ddc _cPR _s1 |
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| 999 |
_c224793 _d224793 |
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